From concept to delivery
Our arts strategy and business development work spans the full lifecycle of a cultural project.
Our services
Whether you're a brand exploring your first meaningful step into arts and culture, or an institution planning your next major initiative, our expertise spans the full lifecycle of a cultural project, from early strategic thinking through to delivery and stakeholder management.
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We help brands identify where their investment in arts and culture can have the greatest impact, and build the strategic framework to guide it. This includes developing global cultural platforms, assessing existing programmes, and creating omni-channel strategies focused on measurable business impact across key markets.
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We shape the ideas, content and talent behind culture programmes that get noticed, from developing themes and securing participants, to positioning founders and leadership teams as credible voices in the cultural conversation.
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We work with cultural brands to identify and pursue new opportunities for growth, from major new initiatives and eight figure programmes through to ongoing business development support that helps organisations diversify and expand their income streams.
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From concept through to live delivery, we develop content series, events and broadcast moments that bring together artistic figures, institutions, brands and audiences, handling everything from field research and financial modelling to partner sourcing and stakeholder liaison.
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We manage arts partnerships and sponsorship on behalf of both brands and institutions, identifying, sourcing and helping negotiate cultural brand partnerships that are mutually beneficial and culturally significant. From connecting brands with galleries, institutions and collectors, to helping cultural organisations build sustainable commercial relationships, this is where our arts and business expertise does its clearest work.
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Every cultural initiative involves multiple stakeholders with different priorities. We manage these relationships closely, from leadership teams and boards to external consultants, PR agencies and joint venture partners, ensuring every voice is heard and every project stays aligned.
Our network
We work with leading talent and respected organisations to co-create credible initiatives that reach beyond traditional boundaries, applying a full funnel, data driven approach that amplifies culture to engage the broadest possible audience.
How we work with you
Every engagement starts with a strategic review, understanding your goals, mapping opportunities against risk and return, and translating that thinking into a clear framework with measurable targets. From there, we move into delivery: securing collaborators, shaping the narrative, and staying closely involved through to execution.
Frequently asked questions
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A strategic consultancy for the arts advises brands and cultural institutions on how to develop, position and deliver initiatives across art and culture. Atlantic Arts Agency works at the intersection of art, culture and business, helping clients turn cultural investment into measurable commercial and reputational value.
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Atlantic Arts Agency provides arts strategy and business development for brands and cultural institutions, covering cultural strategy, thought leadership, partnerships, content and events, and stakeholder management. We help clients identify where investment in arts and culture will have the greatest impact, then deliver it.
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Matt Holt is the founder of Atlantic Arts Agency and an accomplished arts and culture strategist with two decades of experience. He was previously Chief Business Development Officer at Frieze, where he helped launch new fairs in Los Angeles and Seoul and established Frieze Studios.
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Both. We advise brands looking for guidance on cultural strategy and how to implement it credibly, and we support arts organisations and institutions with strategic and business development work as they grow, innovate and evolve.
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Every engagement starts with a strategic review of your goals, mapped against risk and return, then translated into a clear framework with measurable targets. We agree the specific scope, timeline and deliverables together before any work begins.
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Much of our work is confidential by nature, so we're not able to name every client publicly. Our Selected Work page shares a flavour of the initiatives we've delivered across brand strategy, cultural institutions and commercial arts.
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We are based in London. We work with clients globally, including across the UK, US, Middle East and Asia.