Strategic thinking shaped by two decades in media, arts and culture.
Atlantic Arts Agency was founded by Matt Holt (previous Chief Business Development Officer at Frieze) to bridge arts and business, bringing rigour, relationships and creative thinking to every cultural initiative we take on.
Our approach
We are committed to optimising the value of cultural initiatives. We leverage our combined arts and business expertise for every client, ensuring brand pillars are aligned with cultural strategy from the outset. Our deep respect for culture and its most valued players is balanced with a clear focus on innovation, diversification and growth.
Matt Holt founded Atlantic Arts Agency to close a gap he saw again and again during his career at Frieze: brands and institutions with genuine cultural ambition, but no partner fluent in both the language of art and the language of business.
We exist to bridge that gap.
Our founder
Matt Holt
Matt Holt is an accomplished arts and culture strategist with two decades of experience developing and delivering major global cultural initiatives. He was previously Chief Business Development Officer at Frieze, where he helped launch new fairs in Los Angeles and Seoul, established Frieze Studios, and launched Frieze's first membership offering. He led the comprehensive Frieze rebrand in 2020 and developed major artistic projects including BMW Open Work and the Deutsche Bank x Frieze Fellowship, which supports UK based Black and POC emerging curators. Throughout his career he has championed work at the intersection of cultural disciplines, from Frieze Music x BMW to executive producing an artist directed film series with Gucci. Prior to Frieze, he held roles at Southbank Centre and Sky.
He’s served on various cultural boards and is a trustee environmental charity, Everyday Plastic.
